E-mail Marketing
A proven way to improve sales productivity.
When it comes to both B2B and B2C marketing campaigns, one thing is proven to increase sales, strengthen customer relationships and improve sales productivity – e-mail marketing. To take advantage of its effectiveness for your business, LookWho’sClicking® lets you quickly create these personalised e-mails to stay in touch with your target audience.
You can also do the following:
- Integrate e-mails with direct mails to increase the campaign’s response rates
- Use our Intelligent Mail barcode to send an automated e-mail to immediately follow up with the direct mail piece
- Personalise e-mails to make it more relevant and specific for your customers
- Schedule automated thank-you e-mails
- Immediately notify your sales team for follow-ups
- Send automated versioned e-mails to different groups of customers, based on their responses to your survey
- Create a series of e-mails to nurture leads, engage and interest customers, as well as foster a lasting relationship
- Build a monthly e-newsletter that will allow your customers to share with just one click
LookWho’sClicking® works in conjunction with direct mails to do these:
Schedule E-mails For Effective Campaigns
Let your e-mail marketing campaign run on auto-pilot!
Schedule your e-mails in advance to be sent later.
This will not only increase the productivity of your
marketing team but lets you plan a series of campaign
effectively. Simply create, import your lists, schedule and
save – it is that easy.
Examples of how this feature can benefit you:
- Schedule e-mails to be sent to attendees at certain times during a trade show marketing campaign while your team mans the booth
- Set different time zones for e-mails to be received at the same time if you or your clients have international customers
- Manage all outbound messages easily for multiple campaigns by scheduling e-mails in advance. No more complications.
- Test different dates and times to optimise your e-mail campaigns
- And more...
Analyse Your E-mail Campaigns
Get detailed analysis on your e-mail marketing
campaigns. LookWho’sClicking® lets you run
reports to find out:
- Who read your mail (and who didn’t)
- Who unsubscribed from your e-mail list
- Who forwarded your e-mails
- How many unresponsive e-mail addresses you have in your e-mail list
- How many mailboxes were full when you sent your e-mail